Denise Kwan

I am a designer who enjoys crafting websites and mobile experiences.

Projects

What is Boreal Solar?

Boreal Solar Inc. distributes Ontario-made and imported solar equipment to dealers across Canada and the US.

The Project

With many solar distributors on the market, my role was to help Boreal Solar stand out as a leading competitor. I worked on helping shape Boreal Solar's brand identity, communicate what the business is and what it does and deliver its online presence.

Tasks & Process
  • Produce wireframes, logo design, brand colours, typography and iconography
  • Research and organize content
  • Develop and deliver solution
Solution

My solution was to create a brand that was playful yet informative. Instead of taking the traditional approach of using stock images of solar panels, I decided to use illustrations to create this experience.


What is Rubicon Project?

Rubicon Project is an online advertising technology firm that specializes in the automation of advertising across inventory types and ad distribution channels.

The Project

As part of Rubicon Project's rebranding initiatives, my role was to assist the marketing team in the development of the website redesign.

Tasks & Process
  • Collaborate with marketing team to ensure smooth transition of mock ups to web delivery
  • Build and utilize stylesheets, templates and frameworks
  • Work with developers to ensure front-end and back-end components work together
  • Conduct cross-browser testing and optimization
Solution

The site was created using simple framework and plugins, along with templates and stylesheets. Given the short timeline, this was the best approach to ensure that the project was complete. The end result was a website that had the promise of the original designs, and deliverable on all browsers and devices.


What is Beer Explorer?

Beer Explorer is an app that helps curious beer drinkers explore different beer options.

The Project

Beer Explorer is a web app I made as part of a class project. The experience is an app that generates a list of beers based on the user's selection. The challenge of the project was to learn how to utilize an API in the application of the project.

Tasks & Process
  • Develop and deliver solution (wireframes, design and development)
  • Conduct cross-browser testing and optimization
Solution

For the final solution, I decide to break the experience into a series of steps. Using a simple form, along with jQuery selectors and supporting styles, I was able to accomplish the final outcome. The most challenging part was hooking up the app to the API and ensuring that there was a sufficent amount of search results. To do this, I added a second API as well as default images in case no images were found.


About Me

I am designer with a foundation in visual design. I've had the privilege of working at some cool companies that have allowed me to explore product and interface design, as well as web development. I'm a mix bag when it comes to design: I enjoy pixel perfecting a site as much as I enjoy getting my hands dirty with code.
I currently work and reside in San Francisco. I spend a lot of time thinking about diversity in tech, human interaction and visual storytelling.