Boreal Solar Inc. distributes Ontario-made and imported solar equipment to dealers across Canada and the US.
With many solar distributors on the market, my role was to help Boreal Solar stand out as a leading competitor. I worked on helping shape Boreal Solar's brand identity, communicate what the business is and what it does and deliver its online presence.
My solution was to create a brand that was playful yet informative. Instead of taking the traditional approach of using stock images of solar panels, I decided to use illustrations to create this experience.
Rubicon Project is an online advertising technology firm that specializes in the automation of advertising across inventory types and ad distribution channels.
As part of Rubicon Project's rebranding initiatives, my role was to assist the marketing team in the development of the website redesign.
The site was created using simple framework and plugins, along with templates and stylesheets. Given the short timeline, this was the best approach to ensure that the project was complete. The end result was a website that had the promise of the original designs, and deliverable on all browsers and devices.
Beer Explorer is an app that helps curious beer drinkers explore different beer options.
Beer Explorer is a web app I made as part of a class project. The experience is an app that generates a list of beers based on the user's selection. The challenge of the project was to learn how to utilize an API in the application of the project.
For the final solution, I decide to break the experience into a series of steps. Using a simple form, along with jQuery selectors and supporting styles, I was able to accomplish the final outcome. The most challenging part was hooking up the app to the API and ensuring that there was a sufficent amount of search results. To do this, I added a second API as well as default images in case no images were found.